Bond Campaign
FAQs

How do you pass a bond issue?

Educating and communicating the need for a bond issue to your patrons can be challenging for school leaders who understand the complexities of the bond world and the financial lingo used when discussing education budgets.  Trying to simplify those bond terms to help the general public understand how it works, takes an entirely different approach.  

The Center for Communication and Engagement works with district leaders and their boards of education to develop a customized strategic communication plan to help educate the public in as many ways as possible, but only through tactics designed to meet your communities unique needs.

What is the difference between a Bond Issue and a Student Investment Plan?

Getting patrons behind a bond issue or a capital improvement plan can be as difficult as explaining bond financing. Changing the language to an investment in students, shifts the way people think.
At the Center for Communication and Engagement, we prefer to use the term Student Investment Plan. It’s a friendlier way to discuss our needs with terminology patrons can get on board with.

When is the best time to bring the Center for Communication and Engagement into our process?

While we are happy to work with districts at any point in the process, the best time to engage our services is when you are meeting with your bond financial service planner or when you are preparing to survey your community about their opinions on your possible facility needs that would require an investment plan.  

Two years to 18 months prior is the most optimal time.  During that time, we can develop strategy as well as start laying the groundwork for your needs through targeted communication, including highlighting previous outcomes on bond commitments. Ultimately, the earlier you bring us into the process the better. Successful campaigns need approximately three to four months prior to election day for behind the scenes work, such as producing a video from shooting and scripting to editing, campaign theme and logo, as well as print material and content development. 

Do you run Vote Yes Campaigns also?

Many successful district campaigns also have successful Vote Yes Campaigns, which we coordinate. Our goal is to maintain consistency in messaging for both campaigns, while also understanding the campaign laws that restrict districts but not the Vote Yes campaign.